The Schools of Pharmacy and Medicine at UC San Francisco present a progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions...
SPA Quality line of SAFE and GREEN home care and personal care products called Pure Selects. They are also excited to feature their flagship wellness...
Courtesy of Newswise MedNews. In the first-ever controlled study measuring the effectiveness of pharmaceutical direct-to-consumer advertising (DTCA), researchers found only a modest effect on drug...
Interview on how manufacturers who sell direct to consumers can reduce channel conflict with Ed Stevens, CEO, Shopatron from the Internet Retailer Conference & Exhibition...
The current controversy concerning direct-to-consumer (DTC) genetic testing invites multiple vectors of analysis. Everything from the advertising practices of corporations responsible for the recent rise...
A critical (and comical) look at the recently pulled Dr. Jarvick Lipitor advertisement. Direct-to-consumer advertisements like the Jarvick campaign often proffer misleading claims, which is...
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